Designing and Launching a New Brand and FBO Portfolio
Designing and Launching a New Brand and FBO Portfolio
Aero Centers entered the competitive FBO market with multiple locations but lacked a clearly defined core brand. The challenge was to create a unified identity that differentiated Aero Centers from traditional corporate FBOs while positioning them as a top-tier aviation service provider. This required developing a website, marketing materials, and collateral that not only aligned with their brand vision but also effectively communicated their expertise, service excellence, and modernized FBO designs to pilots, aircraft owners, and charter clients.
To develop a brand that truly reflected Aero Centers’ values and offerings, we collaborated closely with their team to define key messaging and visual elements. Our approach included:
Brand Positioning: We shaped Aero Centers’ identity to be more personable and engaging, setting them apart from the overly corporate feel of many FBOs. Their brand voice and visuals reflect approachability, fun, and professionalism.
Website Development: We designed a website that seamlessly integrated Aero Centers’ various locations, highlighted their state-of-the-art facilities, and provided clear pathways for reservations, charter requests, and customer inquiries.
Marketing & Collateral: From digital content to print materials, we ensured consistency across all touchpoints, reinforcing Aero Centers’ reputation for exceptional service and expertise. The marketing assets showcased the newly designed FBOs, customer-centric service approach, and strong industry knowledge.
The rebranded Aero Centers launched to immediate success, driving significant increases in web traffic, reservations, and charter requests. Their refreshed identity resonated with both existing and new customers, reinforcing their position as a premier FBO brand. As the company continues to grow, Aero Centers is well on its way to becoming a dominant name in the aviation services industry—proof that with the right branding, the sky’s the limit.
6,500%
360+
50%+
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