Delivering Dramatic Results for A New York Area FBO
Delivering Dramatic Results for A New York Area FBO
Republic Jet Center, a premier FBO located in Farmingdale, Long Island, faced significant branding and marketing challenges. Their brand lacked a modern, polished identity, and their website suffered from virtually no traffic, limiting their visibility in a highly competitive market. To attract more business and establish themselves as a dominant player, Republic Jet Center needed a complete brand refresh and an effective digital marketing strategy to drive awareness and engagement.
To reposition Republic Jet Center for success, we executed a multi-faceted strategy that included:
Brand Refresh: We updated the overall look and feel of Republic Jet Center’s brand, aligning it with the high-end service and professionalism they provide. This included refining their logo, color palette, and marketing materials to create a consistent and sophisticated visual identity.
Website Redesign & SEO Strategy: We built a dynamic, user-friendly website optimized for search engines, ensuring increased discoverability and higher rankings in aviation-related searches.
Digital Marketing & Email Campaigns: A targeted email marketing campaign, along with strategic digital advertising and social media efforts, was implemented to reach aircraft owners, operators, and pilots directly. This increased awareness of Republic Jet Center’s superior service offerings.
Through a combination of aggressive marketing and promotional efforts, Republic Jet Center experienced a remarkable transformation. Their airport market share skyrocketed from 9% to 60%, solidifying their position as a leading FBO at Farmingdale. Website traffic surged, and customer engagement significantly improved, demonstrating the power of a well-executed branding and marketing strategy. Today, Republic Jet Center continues to thrive as a premier destination for private aviation in the region.
566.67%
625%
60%
A dedicated team with the right type of cross trained experience to execute, advise and help your business succeed.
We’re excited to partner with companies like yours to elevate your brand or service. Let us know how we can help.